六月 27, 2017

MEC/MAXUS “NEWCO” ANNOUNCES CHINA LEADERSHIP

By Maxus Global 

Maxus Global

Maxus Global

Gordon Domlija will take on the role of CEO of the newly combined MEC and Maxus 'NewCo' agency in China when it launches in January 2018.


Gordon Domlija

Gordon has more than 20 years media and marketing industry experience across the UK and China. He is a veteran in the GroupM China network, who moved from the UK to China to join Mindshare in 2008, was named MediaCom Chief Strategy Officer in 2014, and then appointed CEO of MEC China in 2015. In his time with GroupM China Gordon has demonstrated exceptional leadership and delivered consistently strong business growth.

“We’re merging Maxus and MEC to form a brand new billion dollar revenue media content and technology agency, dubbed ‘NewCo’ for now.” Tim Castree, Global CEO of MEC and NewCo commented, “With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Gordon’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo China a formidable future-facing agency.”

Gordon has more than 20 years media and marketing industry experience across the UK and China. In this time Gordon has worked across planning, buying, commercial and digital, which has given him a deep operational understanding of the agency business, and has helped establish a successful track record in agency leadership and development of brand communication strategy.

In 2008 Gordon moved from London to China to join Mindshare, and following leadership roles on the consolidated automotive business and then Unilever, Gordon was named Managing Director at Mindshare, responsible for agency management, business performance and strategic development for the multinational client portfolio. He moved to the MediaCom Chief Strategy Officer role in January 2014, and in 2015 was appointed CEO of MEC China. In his time at MEC Gordon has led transformation of the agency through organisational and operational restructure, including the adoption of a new data driven Consumer Journey approach to planning, creation of the MEC Performance Marketing team and the launch of the integrated content division, MEC Wavemaker. This has led to a period of sustained growth for the MEC business in China.